Community Directories

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Almost everyone likes the idea of shopping close to home: it’s convenient, it’s good to know who you’re dealing with, and it’s desirable to channel money back into the local community. BellSouth Community Directories focus all the promotional power of The Real Yellow Pages® into a digest-sized book that hits close to your most loyal customers’ homes. It’s both a local shopping guide and directory of community resources, offering extensive information plus a detailed map section that helps direct customers to your door.

• Focused Marketing Target consumers in your business’ core sales area
• Cost Effective Create maximum impact for a minimal investment
• Minimize Competition Avoid the clutter of competing ads from businesses outside of your core sales area
• Consumer-Friendly Place your message in an easy-to-use book consumers can take anywhere
• Local Concern Demonstrate your involvement in and support of the local community
• Long Lasting Community Directories have a far longer shelf life than competing local media
• Perfect Partner to The Real Yellow Pages Get the best of both worlds! Advertising in targeted BellSouth Community Directories is the perfect complement to your wide-appeal presence in The Real Yellow Pages.

Last year, U.S. exports to Latin America and the Caribbean exceeded $157 billion, growing faster than export trade from the U.S. to either Europe or Asia. Now in its 10th publication year, the BellSouth Guía Export® is a business-to-business directory linking U.S. exporting firms with over 425,000 importing firms throughout Latin America and the Caribbean. This database is proprietary to BellSouth and is supplemented and screened for inactive importers each year. The directory is hand-delivered with proof of delivery to importing firms, who utilize it as a valued reference throughout the year. The printed Guía Export is complemented by the Guía Export Online to give U.S. exporters additional opportunity for promotional exposure. Guía Export Online can be found at www.guiaexport.com.

• Targeted Focus The Guía Export distribution is focused on Latin America and the Caribbean
• In-Region Promotion In-country promotion each year encourages maximum product usage
• Quality Distribution Most Guía Export directories are hand-delivered via private courier to be sure your message reaches viable prospects
• Effective and Cost-Effective Guía Export reliably targets active importers, and far less cost that equivalent exposure using in-country publications
  
• Reliable Delivery Hand delivery avoids the uncertainties of local postal systems
• Critical Information A reference section in English, Spanish and Portuguese features information to aid importing firms in obtaining U.S. products, including documentation and paperwork requirements, typical payment methods and price quotations

• Accessibility - Advertising in The Real Yellow Pages To Go makes your business the easy choice in spur of the moment purchasing decisions
• Convenience - Busy clients of professionals such as doctors, attorneys and contractors can stay in touch even when on the go
• Targeted Distribution - The Real Yellow Pages To Go is distributed through mobile phone companies, select retailers and via direct mail and hand delivery to consumers with high discretionary income
• Qualified Audience - The Real Yellow Pages To Go users are en route to your business and ready to buy your product or service.